At ELOVYN, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit or make a purchase from our website. By using our website, you acknowledge and agree to the practices described in this policy.

Data Controller 

ELOVYN is a trading name of Plus White Ltd, a company registered in England and Wales. Plus White Ltd is the data controller responsible for your personal information. If you have any questions regarding this policy or your data, please contact us through the details provided on our website.

Personal Data 

We Collect We may collect and process the following categories of personal data:

  • Identity Data — such as your name
  • Contact Data — such as email address and phone number 
  • Delivery Information — such as shipping and billing address
  •  Transaction Data — such as order history and payment details 
  •  Skin Analysis Data — where applicable through AI-powered features 
  •  Technical Data — such as IP address, browser type, and cookies

How We Use 

Your Data We use your personal data only when legally permitted, including to:

  •  Process and fulfil your orders 
  • Provide personalised skincare recommendations
  •  Improve our products, services, and user experience 
  •  Communicate order updates, support messages, and important notices 
  • Prevent fraudulent or unauthorised activity 
  •  Comply with legal obligations

Legal Basis for Processing (UK GDPR) 

We process your data under the following legal bases:

  • Performance of a contract — to complete your purchase 
  • Legitimate interests — to improve services and prevent fraud
  • Consent — for marketing or optional features where applicable 
  •  Legal compliance — where required by law

Data Sharing

  •  Your personal data is never sold to third parties 
  • Data is only shared with trusted service providers (such as delivery and payment partners) 
  •  All third-party providers are bound by strict confidentiality agreements

Data Security 

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse

Data Retention 

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or to comply with legal, tax, or regulatory requirements

Cookies

Our website uses cookies to:

  • Improve functionality and performance
  •  Personalise your experience 
  •  Analyse website traffic

 You can control or disable cookies through your browser settings

Your Rights

 Under UK GDPR, depending on your location, you may have the right to:

  •  Access your personal data 
  • Request correction of inaccurate data 
  • Request deletion of your data • Withdraw consent at any time
  • Object to certain processing activities 
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

Children’s Privacy 

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors.

Updates to This Policy 

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

 © 2025 ELOVYN — Plus White Ltd. All rights reserved.